When two organizations want to talk about marketing and their business is tracking terrorists for the military, our ears perked up. When you find out from CIA friends that the organizations are highly respected as innovators with their unique methodologies and willingness to bust ass, we become real interested. What started as a talk about how to better positions the Institute for the Study of War and the American Enterprise Institute’s Critical Threats Project turned into a much deeper discussion, and a great long-term relationship.
At the heart of both organizations was millions upon millions of rich data points hand-curated, two teams of absurdly resourceful analysts, and an aging piece of software that created massive workflow issues.
A few months of conversations and a good bit of grit produced a piece of software that would pave the way for their future. Allowing their teams to efficiently bring their data to life through fully interactive maps, custom narratives, and dynamic timelines has only been a part of the journey. Giving the journalists at the New York Times, Foreign Policy, the Economist, and other FP-minded orgs was the next outgrowth.