Empowered came to us with an enormous vision. They had created a successful community of entrepreneurship teachers with limited materials and training resources. But, what they had really done is to create a community of teachers who felt a sense of agency in their career that was far more pronounced than others around them. With community and some guiding principles, they empowered hundreds of teachers. They wanted us to help them scale that impact from 400 to 40,000 over the course of the next five years. It was possible, but it would take a wild shift in operations and one heck of a strategic vision.
We began with a focus group tour in 3 locations, consisting of teachers from all walks of life, subject areas, and grade levels. We polled nearly 100,000 teachers and leaned on great 3rd-party psychological research from Vygotsky and Maslow to bring a new framework to life. Once we had that framework, tested it, and started to language it, it was time to build the strategy to support it.
We worked with Empowered leadership over 6 months of deep-dive, intensive strategy sessions to craft a Narrative Plan that would find scale through efficiencies, technology, peer-to-peer training, culture development through content, and incentive creation. The resulting plan is still in its infancy but has brought them from 400 teachers to 10,000 in just its first year of life. The cost to acquire new teachers has fallen by 78 percent and the likelihood of retention has started to steadily increase. Empowered is giving the teachers of America a voice and it’s paying dividends in the American education system.