Crane + Grey began working in Jasper and Newton Counties in 2018 when we were approached by a group of stakeholders who wanted to bring a big vision to life for the region. The group included multiple economic development agencies, community groups, and the region’s major foundation. The project would illustrate the power of our Narrative Planning structure by wedding together the many stakeholders under one vision for the future.
We began with a deep-dive research project that included statistical modeling and analysis, interviewing, focus grouping, a series of town hall events, and survey research. The research concluded with our narrative writing process which incorporated thousands of unique stories and ideas into a single vision. After the research project concluded, we began developing narrative working groups and building strategies within each group.
With strategies and research in hand, it was time to take key leadership on an intensive 2-day planning retreat. The retreat saw the story come to life as we worked together on prioritization and budgeting then began to workshop tactics and projects. Best of all, the group was able to realize gaps and build partnerships in real-time within the framework of our Plot Points.
COVID-19 threw a wrench in the release of the plan, but also illustrated the agility of our framework. Keeping the story in focus, the Jasper Newton Driving Home plan was able to adapt to the unusual circumstances of a global pandemic and pivot the focus to health and wellness for the short term without losing the broader goals. Since its release, the Driving Home plan has brought together disparate groups, forged new partnerships, and demonstrated measurable success in terms of health, economic, and family outcomes.