Crane + Grey worked alongside Radiant Health to develop a full strategic plan for a newly merged set of CMHCs (community mental health centers). We began the project with a community listening tour and a needs assessment that included focus groups, survey data collection, interviewing, case studies, and landscape analysis. That research yielded enormous insights and served as the underpinning for a narrative strategic plan that followed.
As Radiant had just merged together a number of local CMHC’s and mental health groups, they needed a strategy that would not only inspire action but also serve to bring together disparate audiences under a singular vision. Our Narrative Planning framework created a singular story for the next 5 years of their success through the collective ideas of their staff, board, and stakeholders. The plan broke down into different levels of zoom. The four narratives of their story became “culture,” “clientele,” “collaboration,” and “community” which allowed them to focus in parallel tracks on things as important as the retention of frontline staff while keeping their eyes on big-picture goals like reducing the stigma of mental health care at the community level. One of our proudest moments with Radiant came in our brand unveiling event, which served as a regional Suicide Prevention Summit that brought together front-line mental health professionals for professional development featuring wonderful speakers and experts on suicide prevention
The plan has been in effect now for 6 months and has led them to a rebrand and relaunch, community partnership opportunities, important educational campaigns, and improved staff culture. With our continued support, Radiant leverages plan-making tools to continually revise and add to the project list supporting their strategy.