Strategy to Deliver a Brighter Kind of Better

Crane + Grey worked alongside Radiant Health to develop a full strategic plan for a newly merged set of CMHCs (community mental health centers). We began the project with a community listening tour and a needs assessment that included focus groups, survey data collection, interviewing, case studies, and landscape analysis. That research yielded enormous insights and served as the underpinning for a narrative strategic plan that followed.

As Radiant had just merged together a number of local CMHC’s and mental health groups, they needed a strategy that would not only inspire action but also serve to bring together disparate audiences under a singular vision. Our Narrative Planning framework created a singular story for the next 5 years of their success through the collective ideas of their staff, board, and stakeholders. The plan broke down into different levels of zoom. The four narratives of their story became “culture,” “clientele,” “collaboration,” and “community” which allowed them to focus in parallel tracks on things as important as the retention of frontline staff while keeping their eyes on big-picture goals like reducing the stigma of mental health care at the community level. One of our proudest moments with Radiant came in our brand unveiling event, which served as a regional Suicide Prevention Summit that brought together front-line mental health professionals for professional development featuring wonderful speakers and experts on suicide prevention

The plan has been in effect now for 6 months and has led them to a rebrand and relaunch, community partnership opportunities, important educational campaigns, and improved staff culture. With our continued support, Radiant leverages plan-making tools to continually revise and add to the project list supporting their strategy.

At Crane + Grey, we believe that a strategic plan is not a static document that sits on a shelf, but a living, breathing blueprint for success that evolves over time. That’s why we use fun and engaging tools to empower every person to own a part of the plan, ideate around it, and take the lead on projects.

Our approach is based on the idea that everyone in the organization has a valuable contribution to make, and that by giving them the tools and resources to do so, we can create a sense of ownership and commitment to the plan. This approach is particularly important for organizations like Radiant Health, which had just merged together a number of local CMHCs and mental health groups.

By breaking the plan down into different levels of zoom, and creating four narratives of their story, Radiant Health was able to focus on both big-picture goals and the day-to-day details that were critical to their success. The plan allowed them to focus on the retention of frontline staff, reduce the stigma of mental health care at the community level, and create important educational campaigns.

With our continued support, Radiant Health leverages plan-making tools to continually revise and add to the project list supporting their strategy. This approach has allowed them to be flexible, agile, and responsive to changing needs and circumstances. As a result, the plan has already led to a rebrand and relaunch, community partnership opportunities, and improved staff culture.

In summary, building a plan that lives is critical to the success of any organization. By empowering every person to own a part of the plan, ideate around it, and take the lead on projects, we can create a sense of ownership and commitment to the plan that leads to greater collaboration, innovation, and success. The Radiant Health strategic plan is a testament to the power of this approach and demonstrates the impact that a living plan can have on an organization.

Although the Radiant Health strategic plan has only been in effect for six months, it has already had a significant impact on the organization. One of the key benefits of the plan has been its ability to bring staff together and give them a sense of agency and purpose. By empowering every person to own a part of the plan and take the lead on projects, Radiant Health has been able to foster a culture of collaboration and innovation.

The plan has also helped to clarify the vision for the board and the community, ensuring that everyone is working towards the same goals and objectives. This shared vision has been instrumental in creating community partnership opportunities and improving staff culture.

Another significant impact of the plan has been its role in the launch of a great rebrand. By using the plan-making tools to continually revise and add to the project list supporting their strategy, Radiant Health was able to create a cohesive and impactful brand that reflects their shared vision for the future.

In summary, the Radiant Health strategic plan has had a significant impact on the organization, bringing staff together, giving people agency and purpose, clarifying vision for the board and community, and being pivotal in the launch of a great rebrand. The plan is a testament to the power of a living, breathing blueprint for success that evolves over time and demonstrates the impact that a shared vision and collaborative approach can have on an organization.